Matthew Bunyenyezi

The protagonist of every book is the personalised child character. They are central to PetiteGiants’ books and their branding.

On the design side, the character is made up of swappable layers, such as hairstyle, skin colour, and eye shape.

When showcasing their products, PetiteGiants pulls from a list of 10 character variants, ensuring customers who want a character resembling their child have appropriate options to choose from.

When creating 10 versions of thumbnails across 10 books, this meant I was swapping hundreds of layers to correspond with each protagonist variant.